In addition, since SEO is still a relatively new field, an SEO specialist's budget can vary significantly from company to company. Shelley Walsh is SEO content strategist for SEJ %26 produces The Pioneers, a series about the history of SEO. As the job title suggests, the SEO strategist is primarily concerned with designing, coordinating and implementing an SEO strategy as part of the digital marketing team, or for individual clients as freelancers. The salaries of SEO specialists are based on the answers collected by Built In from anonymous employees of SEO specialists in New York.
The role of the SEO manager is to organize and manage a company's SEO research efforts to influence and guide the digital campaigns of the digital marketing team. The fact that the SEO industry is still relatively young and that SEO started with a small group of specialists supports this.