The salary of an SEO specialist can vary greatly depending on the company and the individual's experience. Shelley Walsh, an SEO content strategist for SEJ & produces The Pioneers, a series about the history of SEO, explains that the role of an SEO specialist is to design, coordinate and implement an SEO strategy as part of a digital marketing team or for individual clients as a freelancer. According to Built In's anonymous survey of SEO specialists in New York, salaries for this position can range significantly. The role of an SEO manager is to organize and manage a company's SEO research efforts to influence and guide the digital campaigns of the digital marketing team.
This is due to the fact that the SEO industry is still relatively young and started with a small group of specialists.