What is SEO and How Does it Work?

SEO stands for Search Engine Optimization - learn what it means and how it works with this comprehensive guide.

What is SEO and How Does it Work?

SEO stands for Search Engine Optimization, and it is the process of optimizing a website to increase its visibility in search engine results. Keyword density is the proportion or percentage of keywords used on a specific page, and around 3 to 4 percent is considered best practice. HTML header tags are used to highlight headings (level h1) and subtitles (levels h2—h6) within the content of a web page, and these tags are also called header tags or header tags. It is important to maintain the hierarchy of these tags, as if you jump from h1 to h3, the hierarchy will break and is not recommended for on-page SEO.

Each page should have only one h1 tag unless you use HTML5, which allows more. In simple terms, SEO means the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing and other search engines. The higher the visibility of your pages in search results, the more likely you are to attract attention and attract potential and existing customers to your business. If you're preparing for a new digital marketing job and are looking for the most comprehensive list of online SEO interview questions and answers today, you've come to exactly the right place.

Many of these SEO interview questions and answers come directly from interview templates from my SEO agency, The Search Initiative. We've covered everything from the basics of digital marketing to some more advanced SEO interview questions and answers. Our goal was to cover all the SEO interview questions you're likely to get asked, but also to provide a resource for anyone who has questions about SEO. Search Engine Optimization (SEO) is a form of digital marketing in which a website is optimized so that Google decides that the website offers the best value to search engines and places the page at the top of search engine results.

If that's your website or business, that means making more sales without high search engine marketing costs. Search engines are the workhorses of the world wide web. They allow search engines to find relevant information and web pages without needing to be a search engine marketing specialist or have technical knowledge. Google was founded in 1998 by Larry Page and Sergey Brin when they had a doctorate, D.

There is no official abbreviation for Google, but one suggestion is that this is a Googol misspelling, which means a very large number. The World Wide Web (which is the www prefix in a URL) is a collection of millions of pages (web pages), all hosted on a computer network. Every website has an IP address, which is the location of the website. Instead of having to remember different strings of numbers for each website you want to visit, we assign a name to each domain that's easier to remember.

A domain extension is just another name for Top Level Domain, which was mentioned above. Unfortunately, there is no “right” number when it comes to keywords on a web page. TF IDF is a good option (read more). Basically, you look at the words that competitors are using and their density, and you take the position that, if Google has ranked them, they must be at the right stage in terms of keyword density.

If you don't use these words, you might not rank. If you include too many, you may be penalized with the use of keywords. Most people would think and say that it's websites that are classified by search engines, but in reality it's the individual web pages that are classified - but that said, the domain as a whole plays a role in determining which web page is ranked. Web hosting is access to a server space for storing a website.

The server must be connected to the Internet, which is normally through a data center. Crawling is the process in which a Google bot systematically crawls the World Wide Web - it can also be called a spider or spider robot and is generally used to index or update pages. These are the unpaid search results displayed by search engines in response to a search engine query - known as SERP (search engine results page). You'll find them just below the paid results at the top of the page.

Google Suggest or Autocomplete is a feature that Google offers when performing a search - when you start typing in the search box, a drop-down box appears giving you options to finish your search. Keywords are words or phrases that users can use in searches related to the content of your website - they are the connection between what people are searching for and your website. Without the right ones, your website pages won't be directed to the right search engines. On-page optimization (or on-page SEO) means making changes to your website in order to optimize it and get improvements in search engine ranking - changes may include meta tags, content optimization, structuring, and increased page load speed - learn more about it and check out our page optimization checklist for everything you need to know about mastering your page SEO.

Off-page SEO is an activity done outside of your site in order to improve its ranking in SERPs - long-tail keywords are longer more specific key phrases that search engines are likely to use in a search - not to be confused with meta tags, header tags are snippets of code that identify Google that content is heading and therefore signify what type of content will be found in this part of the page - an alt tag (sometimes called an Alt attribute Alt description or Alt text) is an HTML code that allows us give images text description - they are crucial because they allow Google understand what images refer helping Google better understand page - URL stands for Uniform Resource Locator (sometimes referred Universal).