Search engines, such as Google to Bing, make it very clear which types of practices go against their terms. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. For example, someone practicing blackhat SEO might award themselves five stars from a fake review site and add structured data so they stand out on search results pages.
Black hatSEO strategies seek to fool search engine algorithms in order to boost a site’s rating on the SERPs.
Black hat SEO strategies seek to fool search engine algorithms in order to boost a site’s rating on the SERPs.
Black Hattechniques include keyword stuffing, cloaking, and using private link networks.
What is meant by black hat SEO?
For example, tactics like creating doorway pages, building microsites, and submitting to link directories are all considered “grey hat. Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. And when you consider that Google’s top priority is to provide their users with the best possible results, it makes sense that this is an essential component of the “right way to do SEO. As you dig deeper into the world of digital marketing and the best ways to optimize your site, the black hat vs.
Users of this common black hat SEO technique will keep the page title, meta description, and URL the same to maintain its page ranking, but change the page content.