How Social Media Can Help Your SEO Strategy

Learn how to use social media to boost your website's organic traffic through search engine optimization (SEO). Discover how to optimize content for sharing on social media platforms and create best practices for optimizing paid posts.

How Social Media Can Help Your SEO Strategy

Social SEO is the concept that links and social media engagement have a major impact on a website's search engine rankings. SEO is all about optimizing content, whether it's on your website or on a social media platform, to appear higher in search engine results. It's possible to increase your search engine ranking through social signals such as likes and shares. So what is the relationship between social media and SEO? Social media provides opportunities for content marketing and link building that can help boost your organic rankings.

To get the most out of your 26% SEO efforts on social media, you need to know where you're going and measure your progress. Search engines can easily distinguish between active and inactive social media accounts. For larger SMBs, social media and SEO strategies are often developed and executed by different teams, departments, or even external agencies, and are treated as separate marketing tactics. For this reason, many people believe that social media benefits SEO by helping you improve metrics that do affect rankings.

At the same time, you should optimize them for sharing on social media, making sure they're inspiring, in the right format, and posted on every social media platform your brand is on. Social media SEO is about how social media activities can increase your website's organic traffic through search engines. Although Google has never officially acknowledged that social media can help improve search engine rankings, it's clear that the more shares, likes, and tweets your company gets, the more likely it is to rise in the results pages. For social media and SEO to work together effectively, Gabriella Sannino of Level343 suggests “connecting the dots”. Local SEO is especially important for certain industries such as hospitality, food and entertainment, as well as for small businesses with physical stores.

As a result, many brands have started collaborating with their SEO teams to create best practices for optimizing paid social media posts.