Social SEO refers to the idea that links and social media interaction play a significant role in a website's search rankings. Basically, SEO is about optimizing content, whether on your website or on a social media platform, to appear higher in search rankings. And when you discover that your social media posts can be crawled by search engine spiders and indexed, things get better. While it's not easy to increase the search ranking of a website through social signals such as sharing and liking, there is a great opportunity to rank better on Google when you have a high participation on social media.
So what is the relationship between social media and SEO? Social media offers opportunities in content marketing and link building efforts that will help boost your organic rankings. For your 26% SEO efforts on social media to pay off, you need to know where you're going and to measure your progress. Search robots know very well how “dead” groups and pages on social networks differ from active and active ones. For larger SMBs, social media and SEO strategies are often developed and executed by different team members, departments, or even external agencies, and are treated as independent marketing tactics.
For that reason, several respondents say that social media benefits SEO by helping you improve metrics that do impact rankings. At the same time, you should optimize them for sharing on social media, making sure they're inspirational, in the right format, and published on every social media platform your brand is on. Social media SEO refers to how social media activities can boost your website's organic traffic through engines. Although Google has never recognized that social media can help improve search engine rankings, it's obvious that the more shares, likes and tweets you accumulate your company, the more likely it is to rise on the results pages.
For social media and SEO to work together, Gabriella Sannino of Level343 says it's important to “connect the dots”. Local SEO is essential in some industries, such as hospitality, food and entertainment, and for small businesses with physical stores. So it's no surprise that social media teams from all brands have started collaborating with their SEO counterparts to create best practices around optimizing paid social media posts.