Consumers are no longer looking for information from the biggest or most established sources; they’re looking for information that’s to the point, visually engaging, socially validated, and authentically trustworthy and with TikTok SEO, brands can certainly take advantage of this shift. Overall, the introduction of TikTok SEO is a very appealing opportunity for marketers for a number of reasons. Overall, the introduction of TikTok SEO is a very appealing opportunity for marketers for a number of reasons. Brands catering to this audience need to jump on the tiktok bandwagon and devise a TikTok SEO strategy that helps them connect to this audience.
Clients are investing in TikTok SEO, to ensure their visibility when users are searching on the platform and to drive both direct traffic and brand awareness too (without ever going to Google).
Is there SEO for TikTok?
TikTok videos also have the ability to rank in Google search, so optimizing your content for SEO can help you gain even more reach and visibility. Through different TikTok-ers results, it’s safe to say that TikTok has SEO functionalities and it’s working for the users who take the time to do it right. TikTok SEO seems to be taking a very similar approach to general SEO with a focus on keywords and phrases. In a similar way to how Instagram SEO works, hashtags will power your ability to optimize your content for the search engine.
When it comes to creating a hashtag strategy for TikTok SEO, it’s not just “the more the merrier.
